Project Ask: Meadows Lash & Brow Academy is a boutique eyelash extension and brow salon in New Jersey.
The owner wanted a sales funnel that would nurture her current email list and drive sales in the short term. Half-way through the funnel, we discovered that many of her clients had lost their jobs due to the COVID-19 pandemic.
Open Rate Results: Welcome Email – 33% Three-email Nurture Series – average of 24.5% Offer Email: 20.5%