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PORTFOLIO: EMAIL FUNNEL
FOR SALON

EMAIL FUNNEL FOR SALON

Company: Meadows Lash & Brow Academy
 
Project Ask: Meadows Lash & Brow Academy is a boutique eyelash extension and brow salon in New Jersey.
 
The owner wanted a sales funnel that would nurture her current email list and drive sales in the short term. Half-way through the funnel, we discovered that many of her clients had lost their jobs due to the COVID-19 pandemic.
 

Open Rate Results:
Welcome Email – 33%
Three-email Nurture Series – average of 24.5%
Offer Email: 20.5%

Conversion: 0.66%